Beautycounter is an American direct-to-consumer company that distributes cosmetics and skincare products. As of 2018, the company collaborated with over 65,000 different advisors and 150 national retailers while offering 150 different products.
In 2013, Gregg Renfrew founded Beautycounter. In the past, Renfrew had worked with marketing executives like Susie Hilfiger and Martha Stewart. Nine products, including shampoo, eye treatments, and face cleansers, were introduced by Beautycounter in March 2013. The company started out as a direct retail brand, selling through its website, independent consultants, and retailers including J.Crew, Target, and Sephora.
For their lip sheer in twig (2014) and dew skin tinted moisturizer, Beautycounter received one of Allure magazine's Best of Beauty awards (2015). Beautycounter joined the Environmental Working Group's verification program as a founding member. The initiative's goal is to make it simpler for customers to recognize consumer goods that don't contain hazardous substances. The business created a "never list" of allegedly dangerous ingredients left out of their goods.
Beautycounter launched its first mascara product in 2016. Lengthening Mascara from Beautycounter was one of Allure's Best of Beauty picks for the natural category later that year. Ali Hewson's natural beauty line, Nude Skincare, Inc. and Nude Brands, Ltd., were bought by Beautycounter from LVMH in June 2016.
Beautycounter has some amazing range of beauty products made for everyone. These products will not only make you look flawless but will give you a glow that makes you stand out. The best part is you can become a member and start earning with Beautycounter. So what are you waiting for? Become the member today with one of the leading MLM companies. Visit the website to know more about registration and login information today.
Company Tagline: “beauty should be for you”
Company Type: MLM Company, Direct Selling Company
Blog/Blog URL:
Category/Industry: Beauty and Makeup
Founded Date: 2013
Founder/Co-Founder/CEO/Director: Gregg Renfrew
Headquarters: Santa Monica, California, United States
Operating Status: Active
Company Product/Services: Makeup and Skin Products
Company Revenue/Annual Turnover: $40 Million
No. of Employees: 100-200
Top Leaders: Gina Boswell, Ms. Smith
No. of Members: Around 65000
Location/Address: 1733 Ocean Avenue Suite 400 Santa Monica, CA 90401 USA


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