How to write a Letter of Offer?

Getting a candidate to accept a job offer is more complicated than it sounds. Even in the best recruitment processes, some candidates reject the offer. Did we do it wrong? Probably not, but we can do even better. One of the keys to success or failure may lie in writing an offer letter, which can help us to win over the professional we need definitively.


How to write an offer letter: what does it consist of?
The concept of an offer letter is not very common these days, and some countries do not even practice sending these letters. In fact, many of you who are now reading this post probably did not receive anything similar before accepting your jobs, or perhaps you only received a verbal offer before signing the employment contract. Surprisingly, the use of the offer letter is not widespread, as the effect it has on the candidate is very positive. And this is strange, as writing them is not harder than those free essays you wrote back in college.


The offer letter has two main functions:



  • It informs the candidate that they have been selected for the position.

  • It details the conditions offered.


It is the step before signing the employment contract and serves to confirm in writing the company's interest in the person and the salary package that accompanies it. When the candidate accepts, they return the signed letter to us, and we start preparing for their incorporation.


Interestingly, the offer letter is a unique opportunity to re-sell the position and demonstrate that this is where their future lies. If we want to win the candidate's heart, we need to know how to write an offer letter to make the most of our employer brand in this document. Find out now how to write a motivational offer letter with our guide.


How to write a motivational offer letter
To better understand the importance of writing an offer letter, let's look at a case study: Hannah is a professional with five years' experience working in an FMCG multinational. She is very satisfied with her professional career and is recognized within her company. The position we are offering her is interesting for her development, and she is considering taking the step but, before doing so, she will weigh up many aspects. Improving your conditions is clearly not enough because it is something that any competitor can offer. We will have to fight against your attachment to your current company and against your fears (e.g., fitting into our business project or stepping out of your comfort zone).


What will help you take the plunge? Check that we are aligned with what she is looking for. If the employer branding of our organization is well developed and we have taken care of our reputation, we will score a lot of points. Some ideas that will make her interested in us will be:



  • Feeling that a personal and professional growth project awaits them.

  • Perceive that our organization is highly motivating.

  • Find common ground between what you expect and what we can offer you, beyond the salary.


But why is something as simple as knowing how to write an offer letter essential?
What will an offer letter contribute to a candidate's decision, and why do we need to take so much care with the details at this stage of the recruitment process? Firstly, because the candidate will perceive a novel element that denotes commitment: delivering what has been promised. Secondly, because there may be other factors at play:



  • The candidate may still be involved in other selection processes.

  • They may only be testing the market and may not yet be convinced of a job change.

  • If our job requires mobility, the decision will be more complex than if it is not necessary.


What can we do in the face of these external factors?
Our bet is straightforward: put all our eggs in one basket, and learn how to write a motivating offer letter where she will perceive that our company is committed to her and that we are serious about her. Continuing with Hannah's case, how can we put all this into practice? When writing an offer letter, we have to be a bit marketinian and go beyond the usual. In addition to the typical information, we will remember the benefits of working in our organization and emphasize those of interest to her personally. For example, if the candidate said that she is a volunteer at a food bank during the interview, don't forget to mention that she can participate in our corporate volunteering program.


We work with people, and we also need to make them see that their character fits our company's character. Knowing how to write an offer letter will help us include all these little details that the candidate will value and differentiate us from other companies and their recruitment processes.


Read more:


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  • 20 December, 2021
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