Paid endorsements by online influencers is now used by 52 percent of online marketers -- a number that is rapidly closing in on display ads (58 percent) as the top paid avenue for online advertising. The explosion was registered in the 2014 State of Sponsored Social Report conducted by Halverson Group on behalf of influencer marketing firm IZEA.

It’s not ju...Read More

With India's biggest festival week round the corner, when Indians go out on their annual shopping spree, marketers are all geared up to reap as much benefits as they can,. This is no surprise as Diwali and the weeks around it are the highest spending period by Indian consumers. What's interesting is that this year Diwali marketing is expected to be hacked by online retail...Read More

The performance marketing industry, like all digital marketing channels, is undergoing rapid change as consumer purchase journeys become more fragmented and the online ecosystem more complex. How can the industry ensure it is viewed as a valued part of the online marketing mix?

Performance over-performs when it comes to value. As the IAB’s second annual sur...Read More

The stats we've seen this week continue a trend for the past year.

There's lots about advertising, lots about mobile and plenty about where the two collide. Other highlights include the dreaded 'millenials' and their economic outlook and some interesting insight into the state of mobile in MENA specifically.

As always, if these st...Read More

In the light of Al Jazeera America’s multipart investigation into multi-level marketing companies, what advice would a white-collar criminologist and former financial regulator like me give to consumers to avoid being ensnared? The good news, dear reader, is that you likely already know the two common-sense truths that can protect you and your loved ones from such schemes. ...Read More

Beauty brand Mary Kay held its Dream Beautiful Finale fashion show last night, turning its search for a pair of brand ambassadors made up of a model and a beauty consultant into a week of celebrity-led master classes and a live finale show.

The brand sticks to its girl-next-door brand image by calling for applications from ordinary women who aspire to be make-up ...Read More

In the best-selling novel “The Husband’s Secret,” by Lianne Moriarty, one of the main characters is a successful Tupperware saleswoman.

I was kind of surprised; maybe Tupperware parties are still a thing in Australia, where the novel is set, but for most of my clients, trying to sell them Tupperware would be like selling ice to Eskimos. They&rsq...Read More

The technology's there, and the door's open for innovation. But everything is so complicated.

It's an interesting dichotomy for B2B marketers — where technological advancements are met with increased difficulties in the world in which they market.

Affiliate marketing may be decades old, but it is still a challenge—even for the savviest e-commerce leaders.

Marketers struggle to decipher affiliate performance. Maximizing campaigns to boost an organization's bottom line can seem like a pipe dream to a marketer.

Moreover, identifying and securing high-performing affiliate relationshi...Read More

Bitcoin emerged in 2009; it is a peer-to-peer currency created solely by software. It means that one individual or business can pay another without the need to involve a bank. Transactions can take place anywhere in the world and can be concluded very quickly - usually in less than 10 minutes and can potentially involve very large amounts. At the time of writing, there were over ...Read More