Big Data Is Shaking Up Old-School Affiliate Marketing

Big Data Is Shaking Up Old-School Affiliate Marketing


Affiliate marketing may be decades old, but it is still a challenge—even for the savviest e-commerce leaders.



Marketers struggle to decipher affiliate performance. Maximizing campaigns to boost an organization's bottom line can seem like a pipe dream to a marketer.



Moreover, identifying and securing high-performing affiliate relationships often prove to be labor-intensive. Analyzing campaign effectiveness is an even more daunting beast.


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  • 18 October, 2014
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