With India's biggest festival week round the corner, when Indians go out on their annual shopping spree, marketers are all geared up to reap as much benefits as they can,. This is no surprise as Diwali and the weeks around it are the highest spending period by Indian consumers. What's interesting is that this year Diwali marketing is expected to be hacked by online retailers.
Diwali to see biggest flip for online Shopping
According to the Associated Chambers of Commerce & Industry (ASSOCHAM) of India's ,survey titled Indian Online Retail Sales Surge in Festive Season, Indians will spend more than Rs 10,000 crore in online shopping this Diwali, 350% more than previous year online sales on this occasion. This is also supposed to hurt the brick and mortar sales, as the report claims mall footfalls will go down by 50-55%.