How to attract private flats to sell

real estate1   |   09 December, 2020   |   552   |   3980

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Capturing apartments to sell is one of the main concerns of any real estate. Without flats there are no sales, and without sales there is no business.

Also, not just anything is worth it, getting good floors means improving sales or making them faster. In our new entry  on the Inmogesco real estate blog , we intend to tell you the secrets best kept by professionals so that you can also apply them in your business.

How to attract private flats to sell

The problem with these techniques is always the same: going out to find the client is much more difficult and expensive than if he is the one who comes to you. These are our recommendations to capture private flats. The best agencies in the world have developed different systems to obtain apartments by phone and others through their real estate website . Some act with a “cold door”, which is how those techniques are defined to capture floors in which- the seller or captor in this case, does not previously know the client.

Attract the right customer

Imagine that you receive an inheritance of millions of euros and you plan to buy a luxury penthouse in one of the best areas of the capital.

What real estate agency would you go to?

The Engel & Völkers Franchise is the first that comes to mind, and it is for a reason. They have specialized in the luxury sector and have created a brand image around this specialization.

This is how it is possible to attract the right type of client, because someone who cannot afford a multi-million euro home would not normally think of going to this real estate agency.

Who is your ideal client?

That must be defined by you if you want to capture apartments to sell. Although we already anticipate that the profitability of real estate operations shoots up when clients come to your business.

That is why the acquisition of real estate necessarily involves attracting the right clients through various   real estate marketing strategies . You will have seen that many agencies offer something in exchange for capturing flats, such as free phones or the energy efficiency certificate at no cost to the client.

In this way, it will be the clients who come to you and not the other way around.

Don't accept it all

One of the big mistakes that real estate agents make is to accept all the properties that are offered to them, without discrimination.

It is a mistake because it means investing time and money in deals that are unlikely to close. That is, within the properties that they offer you, you do not have to accept anything, accept only those that you consider to be interesting for your real estate business.

How do you know what is interesting and what is not?

It's simple. Choose those properties that you know you are going to sell quickly.

To guarantee this circumstance, make sure that:

• The owner is a reasonable person, with whom you can negotiate and reach agreements without spending more time than necessary.


• The house is within the parameters demanded by the market, that is, it is an interesting product from the point of view of its location, conditions, price, etc.


• That there is a strong demand for similar products in your area of ??action.


• That you have the necessary resources to sell it quickly. You will invest less time and the owner will be happy with the work done.

Launch a personalized promotion plan

Many real estate companies focus all their efforts on winning exclusives and then taking the time they want to do their work.

You probably also think that the best thing is to capture properties exclusively and then not have the pressure to close a sale under your neck.

Our point of view is somewhat different. The trick of how to attract flats to sell is to be able to close sales as quickly as possible, regardless of whether or not the exclusivity contract is closed.

Have you ever wondered why an owner offers the apartment to more than one real estate agency? One of these two circumstances always occurs:

• Or you are in a hurry to sell it, something that leads you to think that if several real estate agencies are at the same time, some will succeed.


• Or you do not trust the professionalism of the real estate agency you have come to, which leads you to think that they will not be able to sell the property.

Either circumstance is easy to remedy. If the owner is in a hurry to sell, you need a real estate marketing plan .

If you do not trust the professionalism of your real estate agency, change your mind through a detailed promotion plan that restores your confidence.

In both cases, you will need to spend time determining what is best for that client and what you are going to do to sell the property.

SkyMarketing Islamabad is a leading marketing company working on many real estate projects like smart city Lahore, capital smart city and development housing societies in Pakistan.

From Inmogesco, as real estate marketing professionals, we can ure you that the best way to know how to attract private flats is to inform the owner of what steps you are going to follow to promote their home.

This information must be in the hands of the individual, so that they know at all times what is being done to sell their apartment.

Present the promotion plan in a folder or real estate dossier in pdf with all the necessary information so that the client trusts you and does not want to look for other agencies.

Trade like a pro

Many complain that piracy and looting reign in real estate. The housing bubble attracted many people from other professions who decided to dedicate themselves to the sector overnight.

Consequently, real estate companies appeared that did not have experience and good work in the sector, which caused the anger of many affected by these bad practices.

To date, natural selection caused by the crisis has managed to clean up the sector. After nearly eight years, only those who either had a solid reputation or could afford to reduce their business to a minimum without going out of business have survived.

Now that the market looks better than a few years ago, capturing apartments for sale is not the end of the road, but the beginning of a much more arduous process: selling the apartment.

That necessarily means spending the bargaining drink on behalf of your client.

Our recommendation is that you defend the interests of whoever has hired you, but always trying to make sure that both parties benefit, both your client and the one who will end up buying or renting the property.

Loyalty

Keep in mind that a satisfied customer is a customer for life.

We give you an example that you surely know well. Did you know that most consumers trust the same brand of car again when it comes to buying a new one?

If the brand has been able to satisfy the needs of the consumer, they will once again trust it for an important purchase such as a car.

The same goes for a property, which is a much more ambitious investment.

If you know how to satisfy your consumer, they will repeat with you. For that you need a technique called " reciprocity principle ."

It is used in marketing very often precisely in loyalty programs. The principle of reciprocity works in the following way: if, when there is no interest on your part, you offer your help or get in touch with the client, they will feel indebted to you.

The next time the client needs help, they will come looking for you, because you showed interest for non-commercial purposes.