Native video ads

Peterll   |   26 May, 2025

There’s a lot of buzz around video marketing, but what really caught my attention recently is the growing role of native video ads. Unlike traditional video ads that interrupt your viewing, native video ads are designed to be part of the content itself, creating a smoother experience. I found that these ads tend to perform better because viewers don’t feel like they’re being sold to aggressively—they’re just naturally consuming content that also happens to promote a product or idea. This subtle approach can improve brand recall and user engagement significantly. For anyone who wants to create more effective campaigns, focusing on native video ads is a smart move, especially as viewers become more selective about what they watch online.