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vapepen zone | 29 July, 2025
當傳統菸草面臨嚴格禁菸法規與健康壓力,IQOS以加熱不燃燒技術打響健康升級戰。本文從消費者行為、產品創新與政策趨勢切入,探討IQOS ILUMA為吸菸者帶來的多面向優勢。
根據PMI 2022年報告,全球已有超過1,200萬吸菸者轉用加熱菸IQOS,其中73%因減少健康風險而選擇升級。在台灣,IQOS市占率年增率達15%,相較傳統菸草,IQOS提供更可控的IQOS 煙彈,尤其吸引試圖戒菸但尚未成功的族群。
ILUMA採用LED螢幕與智慧充電設計,可透過APP追蹤使用習慣;其磁吸式TEREA煙彈口味設計比傳統菸草更衛生,且加熱過程無需等待預熱時間。反觀傳統菸草,燃燒過程易受天氣影響(如強風吹熄),且菸灰清理不便。
儘管香港與中國大陸嚴禁加熱菸,但台灣《菸害防制法》修法仍保留健康風險評估管道,顯示政策傾向區分傳統菸與低風險產品。IQOS加熱菸透過持續投資臨床試驗,已在全球71國取得合法銷售資格,預計日本加熱菸主機亞洲市場將成未來成長主力。
IQOS的成功在於將科技、健康與消費者需求完美結合。在吸菸者面臨健康壓力與政策限制的今天,TEREA加熱不燃燒技術不僅是產品升級,更代表菸草產業邁向減害化的必然趨勢。IQOS最新款的創新,正在重新定義吸菸的未來樣貌。
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