Employment generation by direct selling industry doubles

Admin   |   04 May, 2015   |   929   |   3980

In the last decade, self employment opportunities generated by the direct selling industry in India has more than doubled to 96.3 million people in 2013, from 43.8 million in 2001, according to a latest survey.

With over 14 years of activity in India, direct selling industry has touched a size of about Rs  7,472 crore in FY14.



According to a release by the Indian Direct Selling Association (IDSA), “The sector offered self employment opportunities to 43.8 million direct sellers in 2001, which is now, in 2013, stood at 96.3 million.”



Nearly 43 per cent of market share of global direct selling industry is held by Asia-Pacific markets in 2013 at $ 77,569 million recording a growth rate of 12.6 per cent.



Rajat Benerji, chairman, IDSA says, “Direct selling is a potential avenue; not only has it helped people to be independent financially but also inculcates self confidence. The direct selling model helps the independent sales force to earn compensation from their sales of goods and services directly to consumers thereby exposing the vast opportunity to build one's own independent business.”

About IDSA

Incorporated in 1996 and headquartered in Delhi, IDSA strives to create an environment conducive to the growth of Direct Selling Industry in India, partnering Industry and government alike through advisory and consultative activities.

IDSA is affiliated to World Federation of Direct Selling Association established in 1978, which has 60 Direct Selling Associations across the world as its members. WFDSA is a non-government voluntary organization, representing Direct Selling Industry globally as a federation worldwide.

It is reported that worldwide retail sales is USD 166,876 million through the activities of more than 89,675,927 Million independent sales consultants as per the latest WFDSA Statistical Report.

With over 14 years of activity in India, direct selling industry has touched a size of about Rs 7,472 crore in FY14