Direct Selling Association Announces 2015 ETHOS Award Finalists

Direct Selling Association Announces 2015 ETHOS Award Finalists

The Direct Selling Association (DSA) has revealed this year’s ETHOS Award sub-category winners, now in the running for industry-wide recognition at the DSA’s 2015 Annual Meeting next month.



Each year, the ETHOS Awards recognize a handful of DSA member companies for implementing programs that empower their salesforce and bring greater awareness and understanding of direct selling to the general public. A panel of industry leaders and outside experts judges the entries with a focus on excellence, creativity and innovation.



The seven ETHOS Award recipients will be chosen from the following sub-category winners. The DSA will announce this year’s recipients during its upcoming Annual Meeting, which kicks off May 31 in San Antonio.



Marketing & Sales Campaigns




  • Jusuru International (Launches)

  • Mary Kay Inc. (Promotions)

  • Rodan + Fields (Social Media/Online)



Product Innovation




  • LifeWave Inc. (Wellness)

  • Princess House (Home Décor/Durables/Home Care)

  • Rodan + Fields (Personal Care)



Excellence in Salesforce Development




  • Isagenix Intl. (Incentive Programs)

  • Mary Kay Inc. (Business Training)

  • Scentsy Inc. (Business Tools)

  • Simply Said LLC (Personal Development/Motivation)

  • Team Beachbody (Recognition)



Technology Innovation




  • Isagenix Intl. (Mobile Technology)

  • Mary Kay Inc. (Customer/Sales Support)

  • Rodan + Fields (Back Office/Business Support)



Vision for Tomorrow




  • Nu Skin (Philanthropy)

  • Thirty-One Gifts (Public Awareness)



Rising Star Finalists




  • All’asta

  • Beautycounter



Partnership Finalists




  • Buy the Sea

  • Multibrain

  • Step Into Success


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  • 02 May, 2015
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