Year 2014 - Slow Business for the FMCG Sector

Admin   |   24 December, 2014   |   974   |   3980

NEW DELHI :  They are called ‘Fast Moving Consumer Goods’ companies, but it has turned out to be a year of slow business for the FMCG sector, even as movements were quite visible in 2014 among those at the helm of affairs.



For the direct-selling segment of the FMCG space, it was almost a stand-still as head of market leader Amway India got arrested, resulting in louder demands for putting in place a clear-cut regulatory framework for this business to weed out illegal multi-level marketing schemes from genuine operators.



The year also saw change of guard taking place at various major FMCG companies, including HUL, Marico and Britannia.



Prominent among them, Varun Berry took over as Managing Director of bakery and dairy products maker Britannia, from the company’s long-serving chief Vinita Bali upon her retirement.