Dr. Mark Samaha will be the first to admit he is far from an expert about online marketing. “When I began the Website, we were pretty careful about where we needed to put our money,” says the head of the Montreal Centre for Facial Plastic Surgery private clinic.
Even with a tight budget, he knew it was wise to invest in some professional advice to develop his online presence. “I got help from the get-go. I have a couple of friends who did not and regretted it. It was a very bad experience for them and they ended up paying twice as much for getting it done.”