The ViSalus Co-Founders, Ryan Blair, Blake Mallen and Nick Sarnicola, have often maintained that “equity” is the most valuable asset one can have in business. Starting in 2015 they made 6% of the shares available for distributors.
According to the ViSalus website:
"Beginning in 2015, the year we celebrate our 10th year, leading Promoters will have an opportunity to earn from a special Founders’ Equity Incentive Plan and share in the company’s future success together.
The Founders Equity Incentive Plan provides Promoters with an ownership opportunity equivalent to 6% of the company, awarded over 2 years (3% allocated in 2015, and 3% allocated in 2016).