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USANA inc Singapore Receives CaseTrust Accreditation From The Direct Selling Association Of Singapore

USANA inc Singapore Receives CaseTrust Accreditation From The Direct Selling Association Of Singapore

The USANA Health Sciences Singapore office recently had their business practices accredited by CaseTrust, the accreditation arm of the Consumers Association of Singapore (CASE). The initiative, which is led by the Direct Selling Association of Singapore (DSAS), was kicked off in January 2014 with the intention to bring the standards of the direct selling industry in Singapore to a higher standard.



“We are proud to be one of the first direct selling companies in Singapore to receive this accreditation,” said Executive Vice President of Asia Ng Keng Hean. “It reflects the ethical business practices which USANA and its Distributors have been promoting all these years.”



The initiative recognizes member companies that commit to give consumers a minimum cooling-off period of seven working days, during which they can seek full refund of any payment without being penalized, produce an order form at the time of sale that clearly states the direct seller’s contact details, and put in place a well-defined system to address conflicts. USANA is one of 14 companies to receive this recognition.



“CaseTrust not only reviews the company’s practices, but also those of Independent Distributors,” said Carolyn Lee, regional general manager of Singapore and Malaysia.



“We will continue to work closely with our Independent Distributors to build higher consumer confidence with this accreditation.”



The DSAS is an affiliate of the World Federation of Direct Selling Association (WFDSA) and is also an Institutional Member of CASE. DSAS interacts regularly with other direct selling associations particularly those in the ASEAN and East Asia countries as well as with the United States DSA.


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  • 10 February, 2015
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