Tupperware plays games to hook customers for its special Diwali collection

  |   03 November, 2014   |   735   |   3980

To promote the brand’s festive collection, DDB MudraMax – Experiential created two games for the on-ground activation in malls in major cities



It’s a common trend amongst people to gift sweets, dry fruits or chocolates for Diwali to their loved ones. This festive reason, Tupperware came out with a special range of products for a perfect gifting option. To promote the festive collection among the right target group and to generate leads for future sales, DDB MudraMax executed an on-ground activation at various malls in major cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.



The on-ground activation two games were created: ‘Decorate Tupperware Gift Basket’ and ‘Guess It Right’.