With different social media tools out there, how do you still engage customers with email? Holly Mason offers tips on launching an effective email marketing campaign.
Mason is president and owner of MasonBaronet, an integrated marketing communications firm in Dallas. Mason works with everything from Fortune 500 companies to startups.
Email is just one of many marketing tools
Make sure your messaging and content are consistent with other communications. The rules for a successful email campaign are the same as those that govern all of your brand communication. Audience. Strategy. Message. Integration. It’s about creating clear, consistent messages that connect with your audience and encourages them to respond.