It can be difficult to keep people loyal in direct sales since in this industry, people tend to always be looking for the “next big thing.” However there is a lot that can be done to keep a direct sales force not only loyal, but also motivated and consistently hungry to succeed. Following are the four points I have learned are most important.
1. Provide clear direction.
Perhaps the most important part of keeping a sales force motivated is providing a clear direction. If you aren’t able to provide a clear vision of the path the company is heading down, then you can’t provide your sales force with deliverables to prove the company and its team members are actually heading down that path. Without the vision and steps to get there, you won’t be able to keep your sales force motivated. On the contrary, the best leaders have a clear vision of where they want to take their organization, and are therefore able to mobilize troops to accomplish seemingly impossible goals.