The 12 Digital Marketing Predictions of Christmas

  |   22 October, 2014   |   783   |   3980

The holiday season is fast approaching and marketing professionals will no doubt be gearing up for the big day. Christmas gives industry professionals the chance to be colourful and creative in producing campaigns that will hopefully draw scores of festive consumers. Our recent Retail Connect event can back this up, as four of the seven presentations were focused around Christmas plans and targets.



Shopping behaviours change at Christmas and this comes as a gift for marketers. Goods are usually bought with a lack of inspiration so advice and ideas are often as welcome to consumers as savings in time and costs.



As a helping hand, I’ve come up with 12 top predictions for marketers to shed light on what to expect this Christmas.