Building a business through the direct selling channel can be a powerful strategy for rapid growth. Creating innovative products and services, along with leading-edge approaches to connecting with the field and motivating performance are similarly efficacious strategies. However, even great strategies aren’t enough to sustain success.
In-depth research has shown that there are seven silent growth killers that are particularly harmful for midsized companies (generally regarded as those with $10 million to $1 billion in revenue) that can offset the success coming from a great strategy. While each of the killers is deadly in its own right, this article will focus on the danger of “strategy tinkering at
the top.”
First, let’s start with an overview of the seven growth killers:
1. Letting Time Slip-Slide Away
2. Strategy Tinkering at the Top
3. Reckless Attempts at Growth
4. Fumbled Strategic Acquisitions
5. Operational Meltdown
6. The Liquidity Crash
7. Tolerating Dysfunctional Leaders