Social Media Is Dead

  |   22 October, 2014   |   859   |   3980

Actually, social media is slowly morphing into Digital Media -- an umbrella that covers Social, Mobile, Web, Games, and Apps.



What's important for marketers is that this must now be part of your 360-degree view of the landscape. Digital Media Marketing requires a seamless multi-screen strategy so that your brand DNA is represented no matter where the consumer finds you.



Mobile-only and mobile-first consumers want to first experience your brand, then learn more, then purchase -- all in the palm of their hand. Your apps and games need to be more than 'gee-whiz' -- they need to be functional and truly add value. Games need to make sense and of course you've mastered social and know how to listen, provide native content, measure and contribute value.



To be ready for 2015 your CTO and CMO need to be able to sing Kumbya together in order to harnass big data, SEO, and deliver that to all digital platforms -- web, mobile, social, games, and apps -- all at once.