Just recently I read a post which referred to online content marketing as a combination of “Art & Science” and the more I thought about that comparison, the more I realized that it is so true.
After all, to be effective at content marketing you have to pay attention to technology. The principles of SEO, social media, and the tips and techniques offered by Google are certainly important. But that’s not all.
You also have to tell your story in an effective but very creative way, and one of the best ways of doing that is through Infographics.
There is much more to good content than average business writing. As content marketers we have to face facts.