Recently, DALBAR awarded Primerica the 2014 DALBAR Service Award for exemplary customer service to its mutual funds clients for the twelfth year in a row. For over two decades, DALBAR has conducted rigorous testing of service delivery and each year identifies those mutual fund firms that were found to be above their peers in service to clients after a full year of comprehensive evaluation.
“Having won the DALBAR Service Award for a dozen consecutive years, Primerica understands that when all things are equal, service is a powerful differentiator and creates loyal customers as well as strong advocates,” said Kathleen Whalen, Managing Director at DALBAR
Gregory Pitts, Primerica’s Chief Operating Officer said, “Customer service has been a top priority of Primerica for years. Primerica reviews and updates servicing processes in order to deliver an excellent client experience. As part of our strategy to grow Primerica’s Investment and Saving Products (ISP) business, we continue to add new products and look for ways to improve our customer service platform.”