PartyLite Launches New Home Decor Platform www.we-deco.com

Admin   |   12 February, 2015   |   394   |   3980

Customer engagement a key part of PartyLite ‘s strategy to become the Number 1 Social Shopping Experience Company in the Direct Selling Industry

Showing how PartyLite products can enhance a home and its decorations is the aim of the company’s newest initiative, http://www.we-deco.com, a brand-new home décor platform recently unveiled by the world’s leading direct sales company for candles and accessories. With the new platform, the company is well on its way to becoming the leading social shopping experience company in the direct selling industry. Back in 2014, Martin Köhler, President PartyLite Europe, presented a new strategic alignment concept: making a professional link between PartyLite’s classic party event and all of the options provided by social media and the social web. The launch of the home décor platform http://www.we-deco.com now indicates just how serious the company is about implementing its strategy and realizing the goals it has set.

Since 2008, Köhler has been responsible for the European activities of the US-based global company and thus heads up the biggest sales market of PartyLite. Born in 1968 in Bad Kreuznach, Köhler grew up in Speyer (Rhineland-Palatinate), speaks four languages – German, English, French and Italian – and currently splits his time between Frankfurt am Main and Bern, Switzerland. Under his leadership, PartyLite has undergone a rapid expansion of its European business activities and PartyLite products are now available in 18 countries throughout Europe. Most recently, PartyLite entered into an exclusive distributor agreement that will make its products available for the first time in Turkey. Previously, the focus had been primarily on growing the sales markets within Central and Eastern Europe.