Never used social media to market my films: Shah Rukh Khan

  |   21 October, 2014   |   801   |   3980

He has often been accused of going overboard marketing his films. Each time Shah Rukh Khan, badshah of Bollywood, comes up with a new marketing strategy during his films' release. The actor recently appeared in a satire video which had him playing himself taking 'not' so poltically correct questions from a journalist. Needless to say, thr video went viral.



Was it yet another way of promoting his new film? "I think I have a sense hunour but unfortunately I am at such a place where I can't make such funny yet politically incorrect statements. When Arunabh (the man behind the video) approached me I liked the idea and said yes not because it would help in promoting my film but it appeared to be a funny idea. Not many know that he started his career by assisting Farah Khan in OSO- so now you where he got his sense of humour from" said the actor.