Ministerial panel to take a call on regulator for direct marketing industry

Admin   |   06 December, 2014   |   905   |   3980

NEW DELHI: In a bid to reconcile the differing views of the corporate affairs ministry and consumer affairs department on the need for a regulator for the Rs7000-crore direct marketing industry, the government has set up an inter-ministerial group (IMG) to take a final call.

Direct selling is offering goods and services to consumers outside of the permanent retail outlets through sellers. Amway, Oriflame, Modicare and Herbalife are some of the prominent business entities engaged in direct selling.

The IMG has representatives from corporate affairs ministry, besides the department of industrial policy and promotion (DIPP) and is chaired by consumer affairs secretary Keshav Desiraju. It is scheduled to meet next week.