Marketing Tactics for recent days audience by 2014 Be Connected Conference

Admin   |   11 December, 2014   |   617   |   3980

Direct sellers, suppliers, marketing professionals and a host of other industry influencers gathered in Dallas from Dec. 3-5 to exchange ideas and resources at the Direct Selling Association’s 2014 Be Connected Conference.

This year’s conference focused on marketing and communications and once again featured a special session on Wednesday for young and growing companies to interact with more seasoned executives. This Smart Start Seminar included roundtable discussions on topics such as marketing via grassroots efforts and social media, developing the salesforce and building the corporate team.

Thursday contained a full day of networking, learning and sharing as speakers addressed the audience from one main stage. DSA President Joseph Mariano welcomed attendees and provided some context on the industry with his Presidential Report. In the coming year, the DSA will advance its “three Ps” agenda of policing, promoting and protecting the industry.