Lyoness Starts Multi Brand Strategy

  |   10 November, 2014   |   471   |   3980

Lyoness has implemented the previously announced multi-brand strategy in all markets. Since 8th November the group of companies has differentiated between the brand "Lyoness" and the new network marketing brand "Lyconet".



Since 8th November the globally active Lyoness group of companies officially has comprised two brands. From now on the brand "Lyoness" encompasses two of the company's three business areas: the sector- and country spanning shopping community for consumers, who save money when shopping with Lyoness, and the loyalty program for loyalty merchants, which gain loyal customers with the help of Lyoness.



The new brand "Lyconet" encompasses all of the company's network marketing activities. The new brand world enables the company to develop target-group specific communication strategies and services.