How to Boost Your Inbound Marketing with Explainer Videos! (Infographic)

  |   21 October, 2014   |   784   |   3980

Online marketing has changed for good during the last years and it’s moving towards new forms of content that actually help audiences and not just focus on hard-selling their products. Old-school methods like buying email lists or salesy ads don’t work anymore. Luckily, there’s a far more engaging way: I’m talking about inbound marketing, a new marketing trend that’s driving outstanding results to most online marketers.



The inbound marketing methodology is based on creating and sharing quality and useful content to educate and guide the audience towards a final purchase decision. By educating the audience and helping them with their problems, it generates great insight towards your company and that’s something, which translates into conversions and sales.



All of this is built on a 4-step buyer’s journey:



1. Attract visitors to your website.



2. Convert those visitors into leads.



3. Turn those leads into customers.



4. Make your customers into promoters of your brand.