Herbalife Ltd. (HLF) proposed a plan to launch a new, healthy-living nutrition program "Fit from the Sidelines" in collaboration with the American Youth Soccer Organization (AYSO).
The plan intends to outline, educate, and instruct families about the significance of living an active and healthy life. Last week, the company announced it plans to launch the nutrition program in Canada.
The program extends Herbalife’s six-year partnership with the soccer organization. The partnership with AYSO is another step to target the younger lot of individuals. The leading global nutrition firm has been investing a lot lately in product innovation and relationship-building with the community.