Herbalife (HLF) is down 14% this morning after the company issued their second consecutive earnings miss and guided down the current quarter eps and sales estimate (Per Bloomberg: Sees 4Q adj EPS $1.30-$1.40, est. $1.69; sees 4Q sales down 5%-8%, est. up 8%). At the moment, the decline is slightly shy of the options market’s 15% implied move, but inline with the average over the last 4 quarters. However, it’s early, and this story feels like it is crashing under its own weight.