Farhan Akhtar Tells You Why Eating Right is Important

Admin   |   29 December, 2015   |   576   |   3980

One of the country’s largest direct selling FMCG company, Amway India, has signed actor-director Farhan Akhtar as the brand ambassador to promote its Nutrilite range of products.

Speaking on the occasion, Anshu Budhraja (CEO, Amway India) said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organization’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables, and are thus missing out on important nutritional benefits. This is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan was an obvious choice for us.”

Commenting on the association, Farhan said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right, reports TOI.

Anshu added, “Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand and contributes to more than 50% of Amway’s `2,000 crore turnover in India. Farhan was our choice as the first brand ambassador. We are confident that Farhan’s association will provide a further fillip to the brand in the country. We plan to launch a high decibel 360-degree campaign in early 2016.”

Sundip Shah (Chief Marketing Officer, Amway India) said, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with the brand’s world class image offering the best of nature and the best of science for optimal health.”