FORT LAUDERDALE, FL - DubLi, Inc., a global Cashback rewards and value-based travel, shopping platform, today announced that it has changed its corporate name to Ominto, Inc. The name change reflects the company's global growth strategy and continued commitment to pioneering the online cash rewards model.
"Our new brand -- Ominto -- embodies our commitment to create a vibrant engine for ecommerce transactions on the world-wide stage by combining our world-class technology, global outlook and seasoned leadership," said Ivan Braiker, President and CEO of Ominto, Inc. "For more than a decade, this company has successfully fostered a loyal, international network of smart shoppers and leading retailers through an innovative Cashback rewards program and this important change positions us to better connect with our partners, consumers, investors and communities. We are pleased to elevate Ominto's legacy as we begin our next chapter."
Ominto, Inc. will include Ominto.com, launching in September, its consumer-facing Cashback e-commerce portal. The DubLi.com site will continue to be the product of DubLi Network and will be one of many Partner Program sites powered by the Ominto platform. The Ominto.com Cashback e-commerce technology platform will also drive the Ominto Partner Program, which operates co-branded and white-labeled sites on behalf of global businesses and non-profit partners. Powered by Ominto, these sites help Partners build loyalty among customers, employees, investors and donors while harnessing an additional source of revenue through Cashback on every purchase.
Partnering with thousands of the world's leading retail and travel brands, Ominto.com will provide members with a Cashback earning platform for online purchases on their favorite sites -- without changing everyday shopping habits.