Direct selling on the down in Southern India

Admin   |   11 December, 2015   |   458   |   3980

Wellness and healthcare products occupied major share of direct selling market in India, followed by cosmetics, beauty and personal care products, homecare/home-ware products and consumer and household durables in that order, a survey report released by Indian Direct Selling Association on Thursday revealed.

Wellness and healthcare products contributed a total of 42 per cent of the sales revenue of direct selling, while the cosmetics and personal care products contributed 34 per cent, homecare products, 11 per cent and consumer and household durables seven per cent.

Conducted in association with the PHD Chamber of Commerce and Industry, the survey reported the direct sales trends world over and in the country.

While there is a 6.5 per cent growth in the direct selling industry all over the country, Southern India has recorded a negative growth of 1.8 per cent, owing to loss of consumer confidence due to fraudulent practices, the report noted. The survey highlighted that the Northern region has contributed around Rs.2,388 crore to the gross sales in 2014-15, registering a growth rate of 10 per cent, while the Eastern and North-Eastern regions have contributed around Rs.1433 crore and Rs.1035 crore respectively to the gross sales, registering growth rates of 6.5 per cent and 15.4 per cent respectively. The Western region has contributed around Rs.1273 crore, with a growth rate of 6.4 per cent.