Direct Selling Association Announces 2015 ETHOS Award Finalists

Admin   |   02 May, 2015   |   942   |   3980

The Direct Selling Association (DSA) has revealed this year’s ETHOS Award sub-category winners, now in the running for industry-wide recognition at the DSA’s 2015 Annual Meeting next month.

Each year, the ETHOS Awards recognize a handful of DSA member companies for implementing programs that empower their salesforce and bring greater awareness and understanding of direct selling to the general public. A panel of industry leaders and outside experts judges the entries with a focus on excellence, creativity and innovation.



The seven ETHOS Award recipients will be chosen from the following sub-category winners. The DSA will announce this year’s recipients during its upcoming Annual Meeting, which kicks off May 31 in San Antonio.

Marketing & Sales Campaigns

• Jusuru International (Launches)


• Mary Kay Inc. (Promotions)


• Rodan + Fields (Social Media/Online)

Product Innovation

• LifeWave Inc. (Wellness)


• Princess House (Home Décor/Durables/Home Care)


• Rodan + Fields (Personal Care)

Excellence in Salesforce Development

• Isagenix Intl. (Incentive Programs)


• Mary Kay Inc. (Business Training)


• Scentsy Inc. (Business Tools)


• Simply Said LLC (Personal Development/Motivation)


• Team Beachbody (Recognition)

Technology Innovation

• Isagenix Intl. (Mobile Technology)


• Mary Kay Inc. (Customer/Sales Support)


• Rodan + Fields (Back Office/Business Support)

Vision for Tomorrow

• Nu Skin (Philanthropy)


• Thirty-One Gifts (Public Awareness)

Rising Star Finalists

• All’asta


• Beautycounter

Partnership Finalists

• Buy the Sea


• Multibrain


• Step Into Success