Nontoxic skincare and cosmetics brand Beautycounter has teamed up with a group of likeminded organizations to introduce the Chemical Footprint Project (CFP). The project, an initiative of BizNGO and the Lowell Center for Sustainable Production and Pure Strategies, is using a model similar to carbon footprinting to establish the first-ever common metric on corporate chemicals management.
Founder Gregg Renfrew launched Beautycounter in 2013 to offer products that are both safe and highly effective. Though the U.S. government has banned just 11 ingredients from personal-care products to date, the party plan company has established its own “Never List” that currently includes 1,500 ingredients restricted from its products.
As Renfrew shared in an Oct. 2 interview on Bloomberg TV’s Market Makers, her vision is to see Congress modernize regulations against known toxins. In the meantime, Beautycounter and its partners in the Chemical Footprint Project are providing a means for consumers and investors to identify organizations committed to using safer chemicals.