A leading South Korean cosmetics company, AmorePacific Group has been selected as the top prize recipient of the Korea Image Awards 2015 for promoting South Korea’s image overseas, the organizer Corea Image Communication Institute announced on Monday.
This year’s Korea Image Stepping Stone Award goes to AmorePacific Group for “spreading Korean beauty and brand power all over the world through its innovative research and development,” the institute said in a statement.
Since 2005, CICI has honored persons, places or things that contributed to advocating Korea’s images around the world. In the past, Samsung Galaxy smartphone, singers Psy and Rain, PyeongChang Winter Olympics bid team and U.N. Secretary-General Ban Ki-moon received the award.