After 23 Years of Success, the Iconic Direct-Selling Jewelry Brand Cookie Lee Undergoes a Fashion Reinvention

Admin   |   12 February, 2015   |   430   |   3980

ViVI Launched Under New Leadership

Cookie Lee, the 23-year-old fashion jewelry company that revolutionized the direct-selling business with a sales model offering a lucrative package to its consultants, is undergoing a rebranding that will revolutionize the direct-selling business once again, and help the company grow 20% by the end of 2015.

In April 2014, founder Debra Lin sold the company to industry veteran Debbie Millar, a successful business woman who discovered her true passion while serving as a prominent leader in the direct-selling field. “The decision to pass the baton to a new owner helps guarantee a sustainable future for Cookie Lee’s home-party consultants,” said Ms. Lin. “Debbie’s experience in the direct-selling industry as well as her track record of entrepreneurial success and commitment to mentoring women, make her the perfect leader as the company moves forward.”

As owner and CEO, Ms. Millar re-launched the brand under the ViVI name, and is introducing new contemporary designs that still sell for less than $50 and hold true to the core consumer while targeting a younger audience. ViVI will also implement state-of-the art industry technology and social selling options. One of Ms. Millar’s first changes was to rename the company.