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Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

Paid endorsements by online influencers is now used by 52 percent of online marketers -- a number that is rapidly closing in on display ads (58 percent) as the top paid avenue for online advertising. The explosion was registered in the 2014 State of Sponsored Social Report conducted by Halverson Group on behalf of influencer marketing firm IZEA.

It’s not ju...Read More

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Why do-it-yourself online marketing isn’t always the smart choice

Why do-it-yourself online marketing isn’t always the smart choice

Dr. Mark Samaha will be the first to admit he is far from an expert about online marketing. “When I began the Website, we were pretty careful about where we needed to put our money,” says the head of the Montreal Centre for Facial Plastic Surgery private clinic. Even with a tight budget, he knew it was wise to invest in some professional advice to develop his onli...Read More

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Networking: Start with a token, make millions in a year

Networking: Start with a token, make millions in a year

I made N182,400 in 2 months from marketing business —Stella Omolere THE case of Stella Omolere could be likened to the expression of Jesus’ observation about believe when He says in John 4:48, “...unless you people see signs and wonders, you will by no means believe.” Stella, an Abuja based bridal makeover expert said: “The first time I heard...Read More

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7 states where the most people work from home

Wake up at 7 a.m., eat a sensible breakfast, walk back into your bedroom, put on some comfy pajama pants and your favorite slippers, and then walk into your home office and report in. For most telecommuters, a short walk is the extent of their commute to work. When you work at home, your day-to-day work life is a bit different from that of a worker who travels to a brick-and-mort...Read More

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Social Media Marketing, Vegas-Style

Social Media Marketing, Vegas-Style

Social Media Marketing, Vegas Style image social media vegas style.png 291x300Las Vegas is a total sensory experience. There are bright, flashing lights in all directions and giant billboards of ladies suggestively eating deep-fried Twinkies. There are sign spinners on every corner enticing you to run, not walk, into their casino to nosh on the $6.99 steak dinner while you shove ...Read More

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A Survey of SMM and What Days Are Good Days to Market

A Survey of SMM and What Days Are Good Days to Market

Writers and business owners are constantly looking for a way to get a leg up on the competition when it comes to social media marketing (SMM). Most businesses have a presence on social media these days, but it seems like some marketing efforts get more of a response than others.

Here on WHSR, we look at different ways you can have effective marketing efforts, so ...Read More

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The Five: Tips on effective email marketing

The Five: Tips on effective email marketing

With different social media tools out there, how do you still engage customers with email? Holly Mason offers tips on launching an effective email marketing campaign.

Mason is president and owner of MasonBaronet, an integrated marketing communications firm in Dallas. Mason works with everything from Fortune 500 companies to startups.

Email is jus...Read More

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Funding your dreams

Funding your dreams

Former President A.P.J.Abdul Kalam famously said, “ A dream is not that which you see while sleeping, it is something that does not let you sleep.” Everyone has dreams. But how does one bear the cost of the education that will help him/her realise their dreams? Several students aspire to study abroad or pursue specialised courses but hold themselves back because of fi...Read More

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Measures under way to help Saudi women work from home

JEDDAH — The Council of Saudi Chambers of Commerce and Industry has announced a series of measures to activate a project it had launched earlier to enable women, especially those with special needs, to work from home.

Haifa Al-Hossaini, director of the council’s department for women, said the project would ensure employment for more than 10,000 women ...Read More

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5 Trends Your Marketing Team Should Budget For In 2015

5 Trends Your Marketing Team Should Budget For In 2015

Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible. You’ve told numerous vendors, “We’ll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a decision.

To help you navigate the overwhelming budgeting process, here ar...Read More

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