The 5 online marketing mistakes agents keep making

  |   22 October, 2014   |   697   |   3980

Agents have embraced online marketing for their personal branding; however, that isn't to say they are all doing it right.



A lot of agents are over using the tools, and whilst they are creating some awareness, they aren't necessarily building up their profile to be a reputable source of information, or getting more leads from it. If you aren't doing either of those two things, you have to ask if it is worth you persisting with marketing your brand online.



Today we present the five key mistakes people make and how to correct them to ensure your online profile is the ultimate it can be.



Mistake number 1: You don't have an online profile. One of the biggest errors people make is they focus on their social profile and not their work one. When people look to engage an agent, they search for a valid and recommended agent. It is nearly impossible for people to find you if they don't know you exist. Your agent profile should be tied in to your profile on your corporate website, however you should invest more in your social real estate profile to ensure people can find you and engage with the content you create.