New Foru President Targets Growth with ?Mission Critical? Focus

Admin   |   16 January, 2015   |   385   |   3980

As foru International enters its third year of business, the skincare and nutrition company is welcoming a familiar face to its executive team. Foru has named Sharon Morgan Tahaney as President, succeeding Karl Krummenacher, who came on board when foru Holdings Inc. acquired the business in 2012.

Tahaney has held other executive leadership positions in direct selling, including a stint as president of foru predecessor GeneWize Life Sciences. Like foru, GeneWize marketed personalized nutrition products based upon an individual’s DNA results. Tahaney joined GeneWize just 8 months after the company launched in 2007. Prior to serving as president, she headed up the brand’s marketing efforts.

A family move ended Tahaney’s work with GeneWize, but in the interim the company has relocated its corporate headquarters to her new hometown of Dallas. When the opportunity arose to rejoin the company, foru’s unique product and story once again drew her.