NEW DELHI, NOVEMBER 27: The Indian direct selling industry grew 4.3 per cent in 2013-14 and achieved sales of Rs. 7,472 crore, a sharp decline from previous fiscals, according to the industry’s annual survey conducted by the Indian Direct Selling Association (IDSA) and the PHD Chamber of Commerce.
Sales grew at 12.2 per cent (Rs 7,164 crore) in 2012-13 and 22 per cent (Rs 6,385 crore) the year before. The survey estimates industry turnover at about Rs. 24,000 crore by 2019-20.
“The dip in sales is on account of lack of policy. There is no clarity and the industry faces much uncertainty. That’s what we’ve been asking the Government for over the last six or seven years,” said Chavi Hemanth, Secretary General, IDSA.
Direct Selling, Multilevel marketing, MLM