Three Steps Agencies Can Take to Survive the Operations Crisis The brave new world of digital is prompting agencies to be more things to clients. They have to, because marketing is so much more than advertising communications now. It's data mining for unprecedented customer understanding; creating a series of products and experiences; and tying results together by applyin...Read More

With content strategy and brand journalism now the core elements for strategic online marketing, the ability to publish your thoughts and expertise on LinkedIn is a massive opportunity. According to LinkedIn, the rollout of its definitive professional publishing platform this year has opened new doors for its members - allowing LinkedIn enthusiasts to establish thought leadership...Read More

Unilever Malaysia blitzed the competition at the second annual Marketing Excellence Awards in Kuala Lumpur taking the overall title of Marketer of the Year for 2014.

With a total prize pool of five Gold, four Silver and three Bronze, Unilever Malaysia trumped the categories Excellence in Digital Marketing, Excellence in Marketing Innovation, Excellence in Marketi...Read More

NEW DELHI: The rather subdued exterior of Lotus Herbals' corporate headquarters in Noida betrays the hectic parleys that are on at the home-grown premium herbal cosmetics maker, which has marquee brands and private equity players wooing it aggressively.

Dilip Shanghvi, 59, would like to drive out to the multiplex near his Juhu home and catch the latest Hollywood action movies—just like any other guy. The problem: He isn’t any other guy. “It is getting to be a bit of a bother these days,” he tells Forbes India. People are beginning to recognise the quiet, bespectacled founder of Sun Pharmaceuticals and oft...Read More

New Delhi, Oct 15: Actress Huma Qureshi has been signed as the ambassador of colour cosmetics section of direct selling brand Oriflame India. The “Gangs of Wasseypur” star, dressed in a black gown with curled hair and red lips, sashayed down the ramp as she was announced as the face of the colour cosmetics section of the brand here Wednesday. She also launched the bra...Read More

Reiterating its commitment to the holistic growth and development of the visually challenged in India, Amway Opportunity Foundation (AOF), the Corporate Social Amway 300x200 Amway Opportunity Foundation celebrates ‘White Cane Day’ in association with National Association of Blind  Responsibility (CSR) arm of Amway India observed White Cane Day with National Assoc...Read More

SAN FRANCISCO: Google's third-quarter earnings slipped as the Internet search leader hired nearly 3,000 more employees while pouring more money into its zest for innovation and quest for new markets.

Willagirl markets itself as an eco-friendly, natural skin care line for girls aged 7-to-18. The Conn.-based online company that is re-launching as an (MLM) in January also claims that its products are safe for sensitive skin but the problem is (hold your breath here) none of Willa’s 16 products are all-natural, many are definitely not eco-friendly, and some of the ingredien...Read More

In 1998, with promises of riches to be made, a close friend recruited Leo (who requested that his last name be withheld) to join a company called Quixtar. Though he was a full-time employee at a national insurance company, after meeting “very positive and up-tempo” people who appeared to be earning a considerable income as Quixtar distributors, Leo was eager to join t...Read More